Focus and success come from the specificity of the questions we answer
When you answer specific questions, you fulfill the need of someone who doesn't know how to do it. Answering a question is a form of filling the value gap
Specificity is good because...
the more unique what you offer is, the less competition there is and the less competition you have, the more you can charge.
Most people aren't answering specific questions, they're doing day-to-day work, going in circles. Widening your thinking gap gives you the time and ability to evaluate what specific questions are worth answering and to answer those questions.